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Brand Planning

 
A Rigorous Approach to Brand Building

There are no flukes in brand building. Success comes from following a process to the last mile and investing time and talent at every stage.

Market & category understanding
Consumer & culture context mapping
Competition 4ps and positioning
Opportunities – finding hidden value
Brand foundations – brand positioning
Brand experience – communication
Amplification – deliver maximum impact
Evaluation and learning
Business-focused thinking – partnering on product development, market development, business estimation etc.


The Right Tools

Brand Foundations
Collaborate to discover the soul of the brand
   
Brand Opportunity
Discover hidden potential in products, markets and consumers
   
Behaviour Change
Creative ideas to drive desired action
   
Brand Experience
Right place, right time and right message